Just because a product says 'As Seen on TV' and looks like my product doesn't mean it performs like my product or will sell like my product.
New iPod. It looks like an iPhone but it can't make phone calls. So its really just an iPhone.
How many soaps does P&G make? In a sense, they're all the same. Can you tell me the difference between trading soybeans, cotton and rubber? They're all soaps to us.
When you write like everyone else and sound like everyone else and act like everyone else, you're saying, 'Our products are like everyone else's, too.'
Kmart uses such mass production that they are able to lower their prices. My hose, for instance, is made by the same factory, the same machines, the same threads as the hose made by four top designers.
I think in reality, today, if you use the same tools as everyone else, you kind of build the same products.
You're basically competing with the same exact product. Coke and Pepsi are at least in different cans. Lyft and Uber drivers are just swapping out the mustache for the U on the dashboard, depending on which one they're getting the call on.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
