John Battelle Quotes

At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'

My definition of media? 'Anything which owns attention.' This could be a game or, perhaps, a platform. Ironically, the media tends to associate media with publishing - digital or otherwise - which, in turn, is too narrow a way to consider not only the media but also the reality of the competitive landscape and media-focused innovation.

E-books are great for instant gratification - you see a review somewhere of a book that interests you, and you can start reading it five minutes later.

Money is tighter now, with the advertising dollar spread a lot more thinly across a whole range of media because of the Internet. It means the television networks have less power to produce shows, and TV is where most Australian actors make their money.

There is so much media now with the Internet and people, and so easy and so cheap to start a newspaper or start a magazine, there's just millions of voices and people want to be heard.

Sponsored stories are not a great way to monetize mobile traffic. The phone is way more of a publishing tool than a reading tool. The attention users pay to the streams on mobile is far less than on the desktop.

They place great stress on the clarity of our language for expressing nuances and showing subtleties.

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

I'm actually a great fan of lucidity.

I think with Sky and BBC Three and Channel 4, there are some great television platforms, and the stand-up movement in this country is phenomenal. It's like rock n' roll here. Britain's a funny place and there's a lot of funny people coming out of there and a lot of people are finding mediums to express themselves.

Some of the most interesting questions needing to be asked today can best be asked on television, or on stage, and they can be wonderful, great dramas, but they won't necessarily be blockbusters.

That's what really makes great skating competitions. When you have two top skaters in good form giving superb performances.

Ummm, there is not just one good thing about being a VJ, it is a package deal. It is a fun job and you get paid to party and have a good time and make people have a good time, which is great.

I can do the tricks and I can skate. I have great skating skills and artistry and well-choreographed programs. For me, the biggest obstacle is just bringing it all together.

The difference between something good and something great is attention to detail.

Nobody has really grasped yet the great wealth that can be made selling data over the Web. There are 100 million potential customers out there.

After finishing the gymnasium in Muenchen with 9 years of Latin and 6 years of ancient Greek, history and philosophy, I decided to become a physicist. The great theoretical physicist Arnold Sommerfeld, an university colleague of my late father, advised me to begin with an apprenticeship in precision mechanics.

There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.

But the great thing, and the horrible thing about the web is you can just throw stuff up there and it doesn't cost anybody anything.

You can't hold up a blog; you can hold up a magazine.

Mr. Bergman was a man of great working discipline. He forced everyone to concentrate when it was important. No disturbing noise during rehearsal. A code of silence.

The main challenge that television presents is that I have a tendency to say things with a great deal of precision and accuracy. Often a description of that sort, which will work in a book because people can read it slowly - they can turn the pages back and so on - doesn't really work on TV because it interrupts the flow of the moving image.

Because of social media, we have a lot of personal essays floating around; you see them on Facebook: everyone's either reading them or writing them. Some of them are great; some of them are diary entries put forth as essays.

I think there's a great homogenizing force that software imposes on people and limits the way they think about what's possible on the computer. Of course, it's also a great liberating force that makes possible, you know, publishing and so forth, and standards, and so on.