In Mumbai, it's almost like Hollywood. They can appeal to different segments and still be successful. There are multiplex audiences to whom you can showcase any lifestyle. But in Tamil cinema, we need to satisfy everybody, whether urban or rural.
When I was a kid there were a very select few channels - programmes had to have more of a large appeal and they just didn't offer very much. Now you have a situation where the television world has expanded and there's hundreds of channels.
When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision for the Independent Web is the mission of Federated Media Publishing.
There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.
I have been asked what would I ban immediately if I could. Advertising.
For so long, TV consisted of a limited number of shows a year, and those shows had to appeal to as many people as possible. The joy of TV now is that shows don't have to be broad anymore - they can be small, weird, and niche.
One of the nice things about the Internet is you can do a comic that's just for Ph.D. students, or for truck drivers, and you get to reach all of them without having to satisfy the other 99%.
The thing about the Internet is that you can write something... for a very narrow audience and make a living at it.
Because what's going on now, and this applies mostly to television stations in the largest markets too, but TV stations basically are now the primary receivers of campaign spending.
I came from years and years in the direct marketing industry where everything is layered.
Audiences are more drawn in to what they can relate to, so it would be stupid not to have great Latino films for the Latino audience.
In syndication, the biggest buyers are car dealerships.
I believe we are going to move into a situation where the more effective conferences will be smaller, more specialized, more focused, with occasional large gatherings to get the attention of the larger world.
