Jack Ma Quotes

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Just because we're on USA, we didn't necessarily have to be the USA brand.

My husband is in branding. He brands places - cities, institutions.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

Everything in our world is branded.

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.

To me, a 'brand' sounds evil.

For Web-based services, owning the .com is very important when considering search and discovery. But consider your channel. For companies playing in the mobile app space, the dot com may be less important - it's about status and searchability in the app store.

It's too easy to do your own site to not have one these days. I guess everyone has one.

I'm a big believer that it doesn't matter what you call your company, nobody ever notices.

I often get questioned about how we came up with the name 'Weebly.' We all know that all of the good domain names are already taken, and we had neither the desire nor budget to try and fit our business into a pre-existing word - so we made one up.

Unfortunately, being a brand is really important nowadays.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

I never thought about branding when we were starting our production company.

The Ford Motor Co. should stand for something more than cars and trucks. There is a Ford way of doing things that we cannot lose... We need to be continuously polishing that Ford oval.

Channel brand is so key.

Victoria's Secret is entitled to brand themselves the way they want to.

I'm taking the name The Situation and I'm... like, I don't know, I'm turning it into The Corporation or something.

One of my mentors schooled me on branding before it was a cliche term in the game.

Branding is deliberate differentiation.

I am crazy for good branding and really admire companies that get it right.

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.

A lot of stuff that I'm involved in is about branding.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.