Lennon Parham Quotes

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

To me, a 'brand' sounds evil.

Why are we, as a nation so obsessed with foreign things? Is it a legacy of our colonial years? We want foreign television sets. We want foreign shirts. We want foreign technology. Why this obsession with everything imported?

When I was starting out, I thought about how the Internet is global and that we should have a global name, a name that's interesting. At that time, the best name was Yahoo! Suddenly I thought, 'Alibaba is a good name.'

My husband is in branding. He brands places - cities, institutions.

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.

Everything in our world is branded.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

Victoria's Secret is entitled to brand themselves the way they want to.

I want to have my own brand and there were things I couldn't do because of the 'Strictly' brand and the time involved.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

You can't back-engineer a brand.

I think it's interesting how you can associate a creative brand with a human being and use some of the good qualities of the human being and make it like a really tangible product that a lot of people can love.

One of my mentors schooled me on branding before it was a cliche term in the game.

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark.

In 'National Geographic,' you always saw pictures of tribal Africa. And here I am, sitting in Nairobi in our suburban house, watching TV and thinking, 'Why is it always going to be these tribal people 'that are the ambassadors of our image?

A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.

There won't be a law with sanctions, but Mexicans and Mexican consumers will know how to value those companies that are loyal to our national identity and those that are not.

Branding is deliberate differentiation.

It feels great to be associated with PUMA.

I do think brands are like people.

I think it's time British filmmakers stopped allowing themselves to be colonized so ruthlessly by U.S. ideas and stopped looking so slavishly to the U.S. market. It demeans filmmaking when they do that.

I am crazy for good branding and really admire companies that get it right.