Abigail Johnson Quotes

The companies that I really admire the most are the ones that have a deep visceral understanding of why people use their service, and they figure out ways of making money that are completely consistent with how people are feeling and what they are doing at the time.

When you improve your product so it does the customer's job better, then you gain market share.

You can't just tell your team, 'Think long term.' It doesn't work that way. When you are starting out, you have to always think about trying to build something of value for the customer: something they can use all the time, something of use.

Every entrepreneur needs ideas, vision, and creativity - no matter what the product or service. Not only that, but the product should truly delight customers and become an essential part of their lives.

If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

Everything we do, every decision we make, is to ensure the best possible Airbnb experience for our community and grow the love.

My philosophy is, if I can provide a solution that the end user truly enjoys, then I think I have a chance.

The purpose of business is to make a reasonable return by making products and services that people want and value. If you are not, you are wasting resources.

I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important, but the most important thing is you're product. What are you selling? And does it really have product-market fit?

We basically built a pricing model that surgically identified what people wanted to pay us for and what they didn't want to pay us for. One of the things we figured out early on was that we could create value for people by creating a product that allowed them to design something that they couldn't design without us.

The customer doing something innovative is not interested in the size of your company but in whether you understand what he does.

It is customers that decide if we succeed.

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.

If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.

Value Proposition Design is a 'must have' for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions.

A world where people do not care about the quality of their experience is not a good world for Apple. A world where people care about those details and want to complain about them is the world where our values shine.

If we can enhance the experience, more people will spend more of their leisure time with us.

Our customers need to be satisfied that there is a price-value relationship that they feel great about.

Digital products are, for the most part, services that empower consumers to achieve something that they couldn't do before. Every screen must reflect your value proposition.

If the asset solves a real problem for a real customer, then there'll be value in the asset.

To get people to pay for something that you built, it has to be of service. It has to make somebody's life better.

As an entrepreneur, I've learned how crucial it is to be able to call a spade a spade and avoid falling in love with a particular strategy or product. Instead, you need to let the customer tell you what she needs - and to change her as she changes.

I look at technology as a way for us to engage with and help our customers. If we don't do it, someone else is going to.

Always listen to your customers.