David A. R. White Quotes

The first songs I wrote were catchy, but the subject matter was God.

God is a challenge because there is no proof of his existence and therefore the search must continue.

There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised.

I knew that when the trailer of 'Bahubali' released, it would have a great impact, and it did.

Sometimes, more money is spent on promotion of a film than the making of it. I don't understand that logic. The movie should run on its merit.

In TV the main purpose is to have them keep their hands off the dial. In movies, where you have a captive audience, the opening is intrinsic to the film.

Oh God love Susan Boyle. God love 'er. I've nothing more to say about Susan, except God love 'er and God bless 'er.

It's so rare when marketing and press doesn't ruin your movie.

While prepping 'Smokey,' I saw a picture in a magazine of a Pontiac Trans Am that gave me a product placement idea. I could picture Burt Reynolds behind the wheel with Jackie Gleason on the chase. I called Pontiac and asked if they would like to have the car in the movie.

I signed 'Lucknow Central' because it was a story I wanted to be part of. I still stand by the fact that it was a well written, well directed film with some great performances.

Farz' proved to be a flop for the first 10 weeks. I remember buying tickets worth Rs 5000 myself, just so the film would run in theatres longer. And in the 11th week the film miraculously picked up and ran for 50 weeks!

I think of 'Beyond The Clouds' very fondly. Yes, it has not been seen by a lot of people in theatres. I had anticipated more people would watch it. But that has to do with something I don't know well: marketing. A lot of people didn't even know that it was a Hindi film.

Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.

Even when I was writing the script for 'Don,' I suspected it could lead to a sequel.

You can make a really good one minute trailer out of a really stinky two hour movie.

Obviously, we were disappointed that neither 'The Last Witch Hunter' nor 'American Ultra' found bigger theatrical audiences. It's important to note that our focus on risk mitigations limited our exposure on both films, and I'm pleased to report that 'The Last Witch Hunter' is doing well in a number of international territories.

You want your film to be seen by the largest audience and stars help in facilitating that. Star-power does work.

The cast of 'Fukrey' will remain the same in the sequel. But the story is more of a fresh one.

The translation of social media buzz does not really happen. Films do well through word of mouth.

There are faith-based movies that some people don't consider good, but every time it comes to the scene where someone's life is changed, that still affects me.

A lot of celebrities promote their films to entertainment reporters and feel like they need to entertain them.

I think Warner Bros. are probably some of the best people in marketing films in the world.

It's unfortunate that it's not realistic that you can get people to come to a movie theater not knowing anything about the movie.

My exercise regime for the film was really intense. I'd work out with a trainer six days a week, and then I had a stunt rehearsal team that would do boxing, stretching, and a little bit of parkour. And yet, people don't get to see me shirtless in this movie. I don't know if you've seen the trailer, but this Aladdin wears a shirt.

I never thought I will get to work with Hrithik Roshan. Every time, I have to pinch myself to actually believe that I am promoting my film with Hrithik.