Saul Bass Quotes
There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised.
Topics
Consumer Rights
Disappointment
Misrepresentation
Breach of Contract
Customer Dissatisfaction
Deceptive Practices
False Advertising
Film Expectations
Film Marketing
Misleading Advertising
Misleading Promises
Movie Promotion
Movie Trailer
Unfulfilled Expectations
Unmet Expectations
Unmet Promises
Unsatisfied Customers
Citations
Horak, Jan-Christopher. Saul Bass: Anatomy of Film Design. University Press of Kentucky, 2014, p. 152.
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Saul Bass was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos.