Jim Cornette Quotes

We made the joke when we screened 'Bucket List' that there was 100% desire to see amongst our demographic with a 40% ability to get them to see it.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

I love these movies where it's just about the film. You don't have my face on the poster. It's all about the movie. I like that.

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

Of course for many years directors have had to go on the road with their movies and promote them and I've done that since the beginning. So that's not new but the forms of it are different such as with the internet.

Awards were made in Hollywood, in whatever the time it was created. They're to promote each other's movies. You give me an award, I give you an award and people will believe that we are great movies and they'll go to see them. It's still the same.

I am not trying to make an image; I am an actor trying to sell movies.

I don't sweat the Internet. You know, it's still something I enjoy as a movie geek myself to get on and, like, look at all the websites; however, when it comes to marketing a movie, the Internet is still not the thing that gets people to the theatre.

I knew that when the trailer of 'Bahubali' released, it would have a great impact, and it did.

I think Warner Bros. are probably some of the best people in marketing films in the world.

So we didn't have any stars for 'The Witch.' A24 felt they needed something special for marketing, and they wanted to have the Satanic Temple endorse the film.

It's unfortunate that it's not realistic that you can get people to come to a movie theater not knowing anything about the movie.

Commercial hit films such as 'Bajrangi Bhaijaan,' 'Talaash,' and 'Kick' had big superstars to sell them; that may not have been the case if it were just me.

I do understand that going out and promoting the movie is a big responsibility, and part of the reason they give me the job in the first place.

I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.

Going after any movie there is a lot of competition to try and get it.

The [film] industry, from the franchise on, has dramatically changed, not just with us, but with social networking. The social working has changed dramatically, especially in the way you promote films. It's instant.

I'm just saying to everyone. The director does not direct the trailer. It's an edited version that takes so many moments of the movie, sometimes it's not even in the movie. The director does the movie. So don't judge the director based on the trailer. Please.

Very quickly I realized that directing is a combination of things: It's visual, it's directing the actors, it's telling a story. And people don't always mention this part of directing, but it's also knowing how to really edit something into something that makes sense.

My first cut is always pretty similar to the final cut.

When I write a film, I have already made the trailer

And so you try your best. Sometimes you go in with one thing, with one desire and come out with something else. In the case of 'The Aviator' it was to create a Hollywood spectacle, but by about the second or third week of shooting you just want to literally survive it. Because don't forget, I also go through the editing process too, and when the film is released I have to talk about it. So, I take all of that very seriously.

I'm very aware that the future of any film is not necessarily the theatrical experience, it's the home video experience because that is the one that is going to be presented for years to come. So you want to make sure that you push your movie, but you're talking about a movie that you finished months ago. And your head is trying to move into new grounds and you're still pushing for the other one. That's the tough element of it.

If you're not grown up enough to understand that a trailer is not done by the director, then fine. Judge the movie from the trailer.

It's not my job. The Weinstein company, it's their job to convince people. My job was to make the movie. That's what I did. I know what we did in France was to have the maximum screenings just to let people talk about the movie and say they enjoyed the movie.