Amruta Khanvilkar Quotes

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

Never worry about bad press: All that matters is if they spell your name right.

Never believe people in this business who say they don't read what's written about them.

Any press is good press. So keep on ragging me.

I don't stage my own publicity.

I've never played the PR game.

To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'

I hate publicists and publicity. But I love the people.

The initials BP used to stand for British Petroleum, but like Kentucky Fried Chicken, they changed their name to improve their image. Apparently, 'Petroleum,' like the word 'Fried,' connoted a company too oily for American tastes.

I'm not trying to build my own brand.

It's all about brand exposure, building your brand, building your image and just getting to that next level as an athlete.

It's important to have a say in your off-the-field brand and what you're doing, your sponsorships, what you want to be represented by, and the image you want to have.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

The power of publicity is more important than advertising.

Your brand is what people say about you when you're not in the room

I'm the most successful filmmaker in the country; what do I need PR for?

Brands are all about trust. That trust is built in drops and lost in buckets.

I take my brand very seriously.

It's okay to be misunderstood - as long as you're not misunderstood by your consumers.

Word of mouth is way more important than millions of dollars spent marketing.

Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum perception of them should be and develop a set of objectives that often take the form of reinforcing what's there that's perceived to be desirable and finding a way of dealing with misperceptions.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

I don't love the off-court stuff. But I know it's necessary.

You know what, every decision I make is in the best interest of my brand.