Clara Shih Quotes

VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.

Social media for the majority of companies is not about helping customers or improving products.

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.

It's very easy to make a viral video, but longevity and consistency, that's hard.

The world of marketing has changed. You can lead the change or be a victim of change.

What part of media doesn't need to connect with their customers more smartly?

Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients.

I have an amazing social media manager, Allison Peters, who is one of my closest friends since childhood.

Kim was the one who taught us how to use Twitter and how to engage and really capture the attention of followers and the fans.

Social media is a very, very powerful tool. It also gives power to tools.

Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.

Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

We do everything from community management to specific marketing promotions.

We didn't join YouTube until late 2008 because when we first looked at it, honestly, I viewed them as a competitor. But then it grew to the point where if you wanted to be part of the conversation, you had to be on YouTube.

Prior to the online platform, I had to make sure I go around and have conversations and go to schools and make appearances. But now with online presence, I try to put out videos and different posts every day. I try to inspire.

Social media is so huge.

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.

I run a meme type of account on Twitter; I know what my audience is looking for.

I don't really have a strategy for social media. I think that's my strategy is that I don't have a strategy.

As our culture redefines being a gamer, brand partners explore and wait eagerly on a new set of tools to better engage their potential clients.

A social media influencer. I'm not even sure what that means.

Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.

You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.