Natalie Massenet Quotes

Always be nice to bankers. Always be nice to pension fund managers. Always be nice to the media. In that order.

There is no advertisement as powerful as a positive reputation traveling fast.

Ronald has had bicycle safety and safety in the home. Yes, Ronald is McDonald's, second most recognised figure after Santa Claus, and there's an element of obviously benefiting your business.

Along the way, I learned the key to launching a company. It's all about storytelling.

How you first meet the public is how the industry sees you. You can't argue with them. That's their perception.

Starbucks represents something beyond a cup of coffee.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

And the greeter is what sets the tone for this company and I've been on TV a little bit this morning.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.

You make a first impression and people never forget it. If people want to think of me as the wacky 'Juno' lady forever, I could think of worse ways to be labeled.

Quality for me is key, and this stands true in every facet of my business from real estate, hotels, and fashion.

Be honest: if your pitch is 90 minutes and you only have 60 set aside for a business lunch or a cup of coffee, there is no way that you can give an honest representation of your company or products. You're lying to yourself and wasting your own time as well as that of your prospect or partner.

Here's my whole marketing idea: treat people the way you want to be treated.

All I do is talk to people, email people, take meetings with people, and do interviews. Then I work at maintaining relationships with my investors because the trust people place in me is my business model.

You can get business with price, but you have to have service to keep it.

As a professor of marketing, I have a professional interest in examining how companies create integrated messages when communicating a corporate image.

I've seen promotions rush things to market and not be strategic about it. The first impression is the lasting impression.

It's not easy to get a celebrity to attach themselves to something. You have to build a relationship.

NFL leadership has hurt Papa John's shareholders.

Guests who shop at Ulta know exactly what we're about. People who have not shopped at Ulta or have not shopped at Ulta for a long time have a fuzzy image. And that's what I'm all about sharpening and elevating.

As a business owner who is looking to market his or her company, you should be on the lookout for opportunities to get face time with movers and shakers in your network.

The best thing about going to a tech conference is that you can tell everyone you're going to a tech conference. But while you're there, it's important you make a smart impression so people will remember you, or at least wait a few days before throwing away your business card.

It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.