Simon Mainwaring Quotes

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

My focus has always been on connecting with consumers in a meaningful way.

Consumers want products that tell stories, have magic, and inspire.

People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.

Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

I think my customers, my fans are really like my family now - it's like a movement of fabulosity.

It's the power of the brand. We've never formally advertised.

I'm a brand ambassador. I've been a fan of Nip+Fab for a while, so it fit perfectly. I just love their stuff.

If I see someone wearing Hilfiger it makes me proud, but then I wonder what I could do to make the style more relevant for them next year?

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Until the company believes in itself, AOL didn't have its own space and identity in the marketplace. The opportunity is to get out from under the negative history and figure out the value AOL offers for consumers and for publishers and advertisers.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

I believe in emotional branding.

Well, that's the secret of commerciality, a simple style and you stick with it.

The advertisers who believe in the selling power of jingles have never had to sell anything.