Jeff Bezos Quotes

One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't have to take out Super Bowl ads or plaster the New York subway system.

It will work. I am a marketing genius.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

Marketing is for companies who have sucky products.

Marketing is the obverse of programming.

The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.

First and deadliest of all is a founder's unwavering belief that he or she understands who the customers will be, what they need, and how to sell it to them.

It's almost always easier to sell to an existing customer base than to find a new one.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

Local businesses have never had a great way to get customers in the door.

Every company's greatest assets are its customers, because without customers there is no company.

Once you create a loyal customer base, it's tough for a competitor to take that away.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

Younger customers are the future, but older customers have the money. So you need both: one for the present, and the other for the future.

Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.

The laws of business physics have been broken in terms of how many customers you can acquire and how fast. No one in history has ever acquired 450 million customers in the same amount of time that WhatsApp did.

We are pushing hard to find quality advertising clients.

When you know who your customers are, that can give you an edge on the competition.

Money coming in says I've made the right marketing decisions.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

Marketing is designed to bring people into something.

Marketing is a contest for people's attention.

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.

If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.