Sallie Krawcheck Quotes

Part of Customer Development is understanding which customers make sense for your business.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.

Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more effectively.

The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.

First and deadliest of all is a founder's unwavering belief that he or she understands who the customers will be, what they need, and how to sell it to them.

Using science to tell us what customers are looking for is second nature for us here.

Greatest risk is not development of new product, but development of customers and markets

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

The desire to collect information on customers is not new for Target or any other large retailer, of course. For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores.

From now on, the technology companies that succeed will be those that have developed skills at listening and a sophisticated understanding of their customers' industries.

When you know who your customers are, that can give you an edge on the competition.

One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't have to take out Super Bowl ads or plaster the New York subway system.

You need to make certain decisions to expand your market.

One of the things which make any company successful, in particular the Home Depot, was that we understood and catered to the customer. If it didn't sell, it didn't make a difference what we thought or our research told us. They told us if it was successful by buying it or not.

Marketing is for companies who have sucky products.

We need to be in front of consumer trends and translate those trends into insights and foresights.

Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.

It's incredibly important to be - once you do have a product - acutely observational about the trends.

I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.

When you understand your customer base, you have to provide them with what they want.

Customer Development changes almost every aspect of startup behavior, performance, metrics, and, as often as not, success potential.