Seth Godin Quotes

I still remember the five points of salesmanship: attention, interest, conviction, desire and close.

I'm a hustler, baby; I sell water to a well!

Everybody has a product to sell—no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of just you and your computer. Look around. If you don’t see any salespeople, you’re the salesperson.

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.

The way you communicate an idea is different than the way you communicate a product.

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.

Salesmanship is limitless. Our very living is selling. We are all salespeople.

Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

The reason I quit being a sales manager over twenty years now is because I hate elevator pitches. I want to write stories and show people what's in them when they read them, not tell them all about it ahead of time.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.

I wasn't a very good salesman.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

Word of mouth is way more important than millions of dollars spent marketing.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.

As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?

The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.

Marketing is the distinguishing, unique function of the business.

You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

Is enthusiasm important in selling? Yes, genuine, heartfelt enthusiasm is one of the most potent factors of success in almost any undertaking.

Good marketers measure.