The better portion of all sales I have made were made after people had said 'no'.
If you can't sell to 1 in 1000, why market to a million?
We want to get to a point where Twitter highlights lead to purchase of a live game
Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.
So. Are you guys here to convert me or sell me siding?
You have to figure out what conversion means in your case. What does retention mean? What does activation mean? For every business, it's going to be slightly different because of the nature of the product and the kinds of people who use it.
You must maximize the probability that someone shows up at front door of your store or website and ends up with a solved problem.
Social media is like a big trade-show. You get to network... you get to make friends and followers. But email is where those friends and followers become customers.
For most companies, the hard thing is making the product work well enough to convince a single person at a time to switch to it.
If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.
I would love it if you became a Santander customer.
As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?
The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your favor.
On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
