Adam Silver Quotes

Social media marketers have already shown unusual savvy in executing campaigns in Brazil.

Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.

I use trolling tactics to build my brand.

I have Twitter so I can tell people what I want them to buy and they give me money.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

Word of mouth works now, much more than ever. @-reply every single person.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

If somebody crafts an interesting tweet that'll lead me to their blog, I'm going to their blog.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

It turns out that social networks drive a heck of a lot of traffic to blogs.

Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

We are increasingly using social media to drive both engagement and commerce. And because we are a commerce platform that integrates content, we believe we have a unique opportunity to make up a high button, a relative factor in social.

There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

I'm skilled in the Twitter and Instagram sense of the social media verse.

I completely understand social media as a method of promotion and digesting information, but it just seems like a colossal waste of time to me, and there's a million other ways I'd rather waste my time.

I have no idea how to use social media for anything other than forwarding a good fart joke.

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

I don't do my own Instagram.

On the Twitter media team, we believe that tweets drive TV tune-in.

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.