Whitney Wolfe Herd Quotes

Twitter fascinates me because it's real. It feels kind of unreal, but it makes very real things happen.

If somebody crafts an interesting tweet that'll lead me to their blog, I'm going to their blog.

I have no idea how to use social media for anything other than forwarding a good fart joke.

Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.

I don't do my own Instagram.

I use trolling tactics to build my brand.

If you game Facebook and Google in the right way, then you can achieve a mass audience.

There are only two kinds of people who are successful at this social media thing: those who are funny and those who get real.

Over time, we look forward to introducing new advertising experiences and business experiences on Instagram.

I think we live in this interesting point where if you know how to and you're interested in capitalizing on social media for good and for brand building, there's so much potential.

I have Twitter so I can tell people what I want them to buy and they give me money.

Social and digital media is a bullet train, and that bullet train is not coming home.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

I think a lot about how ideas spread, how information spreads, why is it that something you're really proud of and you spend a lot of time creating sometimes doesn't go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.

The power of social media is it forces necessary change.

I think social media is so important; the young bands have certainly embraced that and used that to their advantage.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.

I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Now, with social media, it's a whole different world, which is good and bad. Back when I was in college, when there was no Twitter, no one knew what Vera Wang looked like - there was no face to the brand.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

I'm skilled in the Twitter and Instagram sense of the social media verse.

Tech companies approach you to hold something in a picture and then say, 'This is what I want you to write on your Twitter.' There are people who get away with that and look really cool doing it, but I'm just not one of them.