Stewart Butterfield Quotes
You have to figure out what conversion means in your case. What does retention mean? What does activation mean? For every business, it's going to be slightly different because of the nature of the product and the kinds of people who use it.
Citations
"From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy." First Round Review, First Round Capital, 2015.
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Daniel Stewart Butterfield is a Canadian billionaire businessman, best known for co-founding the photo-sharing website Flickr and the team-messaging application Slack.