Seth Godin Quotes

We want a direct relationship with our customers. To build a business and sell products to them.

All business success rests on something labeled a sale, which at least momentarily weds company and customer.

In my experience, most small businesses are worried about the client fulfillment - 'getting the Job done' - and lead generation far more than they are in how the sales process flows.

Salespeople are the most important people in any organization. Until a salesperson gets an order, nobody in the company has a job.

Any dispassionate observer would recognize that on Day One, a start-up has no customers, and unless the founder is a true domain expert, he or she can only guess about the customer, problem, and business model.

A lot of companies think sales is, like, a necessary evil. Sales is really the most noble part of the business because it's the part that brings the solution together with the customer's need.

To succeed in sales, simply talk to lots of people every day. And here's what's exciting: There are lots of people!

Salespeople are the most vital people in any business. Without sales, the biggest and most sophisticated companies shut down. Sales are the spark plug in the engine of free enterprise. There is a direct relationship between the success of the sales community and the success of the entire country.

When one has the right swing and enthusiasm, selling is not unlike hunting, a veritable sport. To scare up the game by preliminary talk and to know how long to follow it, to lose your gain through poorly directed argument, to hang on to game that finally eludes, to boldly confront, to quickly circle around, to keep on the trail, tireless and keen, till you have bagged some orders, there is some satisfaction in returning at night, tired of the trail, but proud of the days work done.

Sales Cure All. Know how your company will make money and how you will actually make sales.

I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.

I've never been in the enterprise where your customers are your partners. It was always, you had customers, and you had partners.

We have some inherent cost and infrastructure issues that are difficult to deal with, no questions. From my perspective, we have to work on the revenue side primarily. We've lost some customers. We need to rebuild the trust with those customers and get them back.

Customers must be delicately angled for at a safe distance - show yourself too much, and, like trout, they flashed away.

The cities, the roads, the countryside, the people I meet - they all begin to blur. I tell myself I am searching for something. But more and more, it feels like I am wandering, waiting for something to happen to me, something that will change everything, something that my whole life has been leading up to.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.

We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).

I'm a businessman. I work for business people. The kind of thing they say is: Now we've sold a lot of records, let's sell some more.

Now, if you want to get rich, you have only to produce a product or service that will give people greater use value than the price you charge for it. How rich you get will be determined by the number of people to whom you can sell the product or service.

Everything in business is to get you face to face with people to respond to your offer. You have to realize the Internet is merely a door opening, and it has to be followed up by aggressive sales activity by the business owner.

Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for it or has to be valuable to an enormous number of people who pay a small amount. And also the person you're talking to-especially if you want to raise capital or raise support-has to personally say, "I want that. I like that. That sounds really great. I want that for myself."

The more people you contact, the higher your sales will be because of the law of probabilities.

Everybody has a product to sell—no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of just you and your computer. Look around. If you don’t see any salespeople, you’re the salesperson.

Concentrate on the activities of prospecting, presenting and following-up; the sales will take care of themselves.