Rob Zombie Quotes

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'

The award is important in order to bring people to the movie theater. That's the only principle meaning of any award.

I don't make films that are easy to market, unfortunately. I think that 'Pi' was the easiest one, because we had that symbol to stick up everywhere, so that was a good gimmick, and created a good mystery, and we didn't have to do huge scale.

I've been told my movies are difficult to market.

The hard thing is getting people to come to the theater to see something, no matter if it's good or not.

I wonder if that's hurt me at the box office. Maybe audiences these days want to know exactly what to expect when they go into a movie, and my movies are hard to explain in just one way.

We have to promote a movie. It's just extraordinary that everybody I'm talkin' to loves this movie.

Toronto Film Festival is one of those festivals where there are 400 movies, and unless you have a distributor who is super confident and puts a lot of money into it, sometimes movies can go unwatched or unnoticed.

The beating heart of your story... that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money.

From my own internal fanboy perspective, there's nothing that I hate more than seeing a three minute trailer for a movie where I feel like it's shown me the entire movie.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

I don't sweat the Internet. You know, it's still something I enjoy as a movie geek myself to get on and, like, look at all the websites; however, when it comes to marketing a movie, the Internet is still not the thing that gets people to the theatre.

I never knew how much you had to do to promote a movie, and I can't imagine what it would be like if you didn't like the movie you were promoting.

It's so much easier when you're promoting a movie that you like!

One of the big problems we had was, 'Where are we going to put the trailer?' So now they've found places - they did 'A Walk in the Woods,' they put it with that movie 'War Room,' they put it with 'Ricki and the Flash.'

I think that Tyler Perry's genius really has been to tap into the domestic market. He knows what his audience is based on, having toured America for so long, and then giving them the blueprint for his films prior to the films coming out, and then the films have the built-in audience because they've seen it in theaters already.

There's nothing worse than looking out and seeing some guy with his arms crossed while you're singing your heart out on a new song, and he's going, 'When are they going to do 'Me and My Gang?''

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

Songs definitely add to the excitement about a movie.

If you can market smut and toilet paper, you can market movies.

Sometimes, more money is spent on promotion of a film than the making of it. I don't understand that logic. The movie should run on its merit.

In TV the main purpose is to have them keep their hands off the dial. In movies, where you have a captive audience, the opening is intrinsic to the film.

Obviously, we were disappointed that neither 'The Last Witch Hunter' nor 'American Ultra' found bigger theatrical audiences. It's important to note that our focus on risk mitigations limited our exposure on both films, and I'm pleased to report that 'The Last Witch Hunter' is doing well in a number of international territories.

The translation of social media buzz does not really happen. Films do well through word of mouth.