Hilton Als Quotes

The industry has to have the audience in order to make these films. So it's a serious thing - how do you get people to leave their houses and go to the theater?

The hard thing is getting people to come to the theater to see something, no matter if it's good or not.

Sometimes, more money is spent on promotion of a film than the making of it. I don't understand that logic. The movie should run on its merit.

You need stars to create the buzz and bring audiences to the cinemas.

Whoever writes a bad review, I put their name on a list, and they're going to get taken care of one day down the road. Otherwise, I don't let it bother me. The truth is, these are review-proof movies. The audiences are going to see it. My audience, our audience, isn't reading Esquire magazine to see if my movie is good or not. They just want to laugh, to be entertained, and lose themselves.

I get an opportunity to communicate with the audience about the movie that I've made. I get the chance to bring attention to the film that I've made. I care a lot about the movies that I make. I want them to reach an audience, and I want them to be successful. I promote nearly everything that I do, unless I've got some bad taste in my mouth.

But you can't really know your audiences so well.

The award is important in order to bring people to the movie theater. That's the only principle meaning of any award.

I don't make films that are easy to market, unfortunately. I think that 'Pi' was the easiest one, because we had that symbol to stick up everywhere, so that was a good gimmick, and created a good mystery, and we didn't have to do huge scale.

It would be real nice to have some kind of bell or whistle attached to this film - it would give it a longer life. People seem to need that validation to go to a film these days.

I think being a movie star is about whether an audience can watch you and care about you.

I got to learn from the American audience. Hearing what it is they're not getting. These are audiences, 35 to 40, an older demographic that controls seven to 10 trillion dollars. And the producers and distributors have convinced themselves this group doesn't go to the movies.

People really love 'Madea' movies and get a kick out of them. They're phenomenally successful. People get excited when a new one's coming out.

We still have that same burn, to get that same kind of laughs. So whether the studio wants us to or not, we're going to do it. The money is just a byproduct of coming out with good stuff. Our whole thing is building that rapport with the audience.

I have realised that it has become essential to promote your film. God forbid, if a film doesn't run, I shouldn't be blamed for that.

You want your film to be seen by the largest audience and stars help in facilitating that. Star-power does work.

You have to acknowledge that films that have a strong concept and are easily marketed to people are the ones that stand the biggest chance of success.

The translation of social media buzz does not really happen. Films do well through word of mouth.

A lot of celebrities promote their films to entertainment reporters and feel like they need to entertain them.

To get audiences to go see a film is a completely separate issue.

You start selling the movie before you make it.

There are things that are happening way earlier than that when it comes to someone deciding whether they're going to spend x amount of millions of dollars on a movie. I want $100 million success. The moviegoer is the person I'm more interested in than the Academy.

A writer either speaks to adults and bores kids, or speaks to kids and upsets adults.

People always feel like there's a big split between TV and films: I'm a television actress, I'm a film actress. Maybe that's how it was but I feel like there's not that separation anymore. And actors are able to kind of flow between both worlds - and connect to both audiences.

If you write for the critics, only the critics will read you.