Tom Ford Quotes

I'm a little bit allergic to the whole brand thing to be honest but maybe it's just happening around me and I'm not really aware of it.

I don't necessarily have favorite brands.

When I opened Chanel in London, they were happy. People would go, 'Oh, I just came in to see it. It's so beautiful.' And you leave with a positive attitude toward the brand. Now, you don't really get that online. You don't go, like, 'Wow.'

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.

Brand names aren't important to me at all.

I like the Gap ad, the khaki one. I liked that.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

I have Louis Vuitton everything. I'm obsessed.

I was never a fashion snob.

You can understand so much about how consumers perceive a brand by analyzing their spontaneous, subconscious responses.

I am not very brand conscious.

I do think brands are like people.

I want the Wallwalker in the back of consumers' minds, but not actively thought about. When it returns, they'll react, 'Oh, there they are!' and they'll buy them again as impulse items.

Brands mean different things for different generations.

The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

I've always refused to associate myself with a brand.

I take my brand very seriously.

I probably have everything that Apple has made and everything Bose has made; I am very loyal to certain brands.

Every great brand is like a great story.

It's interesting for me to sell Comme des Garcons in places it's never been sold before to people who might not have heard of Comme des Garcons.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

The one place I always get recognised for my voice - and this is the God's honest truth - is when I'm at the till in Topman paying for my clothes. Every time.

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.