Jay Chiat Quotes

Advertising is a very fundamental need, so I don't think it's going to go away.

Advertising treats all products with the reverence and the seriousness due to sacraments.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Mass demand has been created almost entirely through the development of advertising.

I don't do shows. I don't have reviews. I'm not putting the clothes on every celebrity so that by the time they reach the store the customers are sick of seeing them.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Advertising is a wonderful lubricant for business, if it's used properly.

I couldn't have cared less about Gucci when I first went there - but soon after I arrived, I cared a lot.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Promise, large promise, is the soul of an advertisement.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Advertising is the principal reason why the business man has come to inherit the earth.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

You can talk about reality TV if you want to, but guess what - it was a big commercial for Kym Whitley.

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

It's just an honor to be part of an apparel brand like Reebok.

I'm a big fan of advertising during sports events.

I don't necessarily have favorite brands.

There's nothing that sells stuff like television. Nothing.

I'm all about Adidas.

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.

Advertising has moved online, with the rise of the 'advergame.' These are compelling online games, often aimed at the under-15s, designed to promote a high-fat or high-sugar food or drink. Advergames are advertising disguised as entertainment. If they didn't work, the food and drink industry wouldn't be investing in them.