Lowell McAdam Quotes

When I came out of college, shoe companies can identify marketable people, and I think I was identified as someone who could potentially move some units and merchandise.

Back in the day, if you did any commercials or were affiliated with a company you were a sellout. Now it's kind of normal to do that.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

I remember when Meryl Streep did an ad for American Express, the press harassed her.

EA SPORTS has a strong partnership with adidas and through this relationship they approached adidas about using some of their top players from around the world.

We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

If it's a huge tentpole movie, for instance with a movie like 'Tintin,' a year and a half, almost two years in advance, we were developing a videogame campaign and massive consumer products campaign.

I've been fortunate enough to pick the brands that I collaborate with based on if they feel authentic to me and if it's on-brand with what I am doing.

Just because #ad or #spon is there doesn't mean I'm only doing it for money. I make sure, in the text, that it's very obvious that I'm having fun.

I never want to be randomly posing with a product or putting my name to a brand arbitrarily.

You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.

I've been offered big money to promote machines. And high-protein diets, when that was really popular. There was always some new powder or diet plan that somebody wanted to put my name on.

Businesses are beginning to really understand that they can market to passions on Instagram. They can leverage the creative canvas that we offer on Instagram and combine that with really good targeting to put the right story in front of the right person at the right time for an audience that is active and receptive to discovery.

I'll sell a million pay-per-views if you're smart enough to market me the right way.

I had to write 1500 words on advertising and marketing at the weekend for my business management course, and you can't think about rugby while you are doing that!

The reality of it is, we have to have an enormous amount of corporate support to fund 43 race teams and all the things that go on. So there are always going to be brands that may not be ones that you would choose, but that are willing to make a significant investment.

Promotion is necessary and it has to be done. I am not shying away from promotion, but going to cities and malls and raising your hands like a stupid guy is not required.

If someone wants to offer me some money to talk about something that I feel strongly about on Twitter - and I don't feel it's diminishing in any way my messages - I don't see why not.

One of my favorite things was I got to work with Avi Arad on a movie for Sony, and we don't realize this, but he's the reason toys were sold off of cartoons, more or less. He created the Gobots!

The public aren't stupid, they know that celebrities are getting paid to promote. I don't want to influence young women to do or buy something that I don't feel passionate about, just so I get paid for it.

I didn't think I would work for Nautica. I never thought in my life I would have a Sprite deal, never in my life did I think I would have a Target deal, ever.

I'd definitely love to be a spokesperson for a major beauty brand.

We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.

If somebody else wanted to do a song for McDonald's, that's up to them. I wouldn't do something like that, but whatever.