Ted Sarandos Quotes

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

I definitely consider myself extremely blessed to have great partners in endorsing products. It's not about being on billboards. I endorse something because I believe in it.

I like All Saints. They make great leathers. I love Hugo Boss, especially the suits. I like James Perse for T-shirts, and Supra and Radii for sneakers. And God Is in the Details.

One thing I can say right off the bat is that creating great editorial is a huge challenge, and you can't help but go through the process and not appreciate how valuable this skill is, and how much I admire the people who do this every day.

'High School Musical' is definitely the best thing that's happened to my career and I walked away with great friends from it.

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.

I thought Steve Jobs was amazing. He was such a great businessman. Someone that has just been really continually successful with their brand and hasn't gone away, Madonna is incredible. We've all kind of listened to her for years and seen her grow up and change, and she's never strayed away from who she is.

I think that building any product that has a lot of user loyalty is a bit like making a sequel to a great movie or video game - people generally want 'more of the same thing, except better and different.'

Disney definitely sets up a fan base for you.

I know more about 'Moana' and 'Coco' these days than I do about anything hip and cool like 'Black Mirror'.

I only ever involve myself with brands I truly adore.

Consumers are looking for those trusted brands to help with search and discovery and streaming content choices.

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

I can't promote makeup on Instagram if I don't believe in the product.

I don't follow brands religiously, but there are certain brands I feel comfortable wearing, like H&M and Zara.

I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise.

Disney is a place that I've always rooted for, and I think the audience does also because we have a deep, deep love for what that means.

Our users have a relationship with our brand and are demanding more and more Bumble content, and we're committed to delivering that content with a team that's as talented as they are passionate about our mission.

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

The public aren't stupid, they know that celebrities are getting paid to promote. I don't want to influence young women to do or buy something that I don't feel passionate about, just so I get paid for it.

It's not easy to run a social media account over a long period of time, but we love communicating with our fans every day and night.

I've seen 'Cars' and 'Cars 2' about 1,500 times a piece.

'Teen Vogue' is so much more than just a magazine. It's so much more than just a website. It's so much more than social. It's really about the audience, and so we're going to continue to innovate and continue to find new ways of reaching this audience in meaningful ways.

When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.

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