Gabe Newell Quotes

Founders need to figure out what the message of the company is going to be.

To me, a 'brand' sounds evil.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Some of our stuff ends up looking too corporate. I'm going to be a lot stricter from now on.

Just because we're on USA, we didn't necessarily have to be the USA brand.

What I've learned as we've gotten bigger is that it's really, really important for us to take all the opportunities to tell our story, because as we grow and have a bigger impact on cities, if we don't tell our story, somebody else will.

When I was starting out, I thought about how the Internet is global and that we should have a global name, a name that's interesting. At that time, the best name was Yahoo! Suddenly I thought, 'Alibaba is a good name.'

My husband is in branding. He brands places - cities, institutions.

I'm taking the name The Situation and I'm... like, I don't know, I'm turning it into The Corporation or something.

I live, breathe, and die by what kind of company we're creating.

Branding is deliberate differentiation.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.

A lot of stuff that I'm involved in is about branding.

Everything in our world is branded.

I'm not sure a lot of companies know their story, or can explain why they exist and who they are, without just spewing just corporate speech.

Once we got to the race track, everybody called me Bubba - we created a brand around it. Now it's become a household name.

I want Off-White to be a graphics-based brand.

Brands don't just care about views. Brands care about their brand first.

What’s the best way to build a brand for the long term? In a word: culture.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

You cannot make a business case that you should be who you are not

A dog is like a person—he needs a job and a family to be what he’s meant to be.