Nina Tassler Quotes

I go on Twitter and I ask my viewers, 'What would you like to see next season in my line?' or 'What are things you love to wear?' They're the ones wearing it, so I want to make sure it applies to them.

I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

Nowadays it seems more and more like the 'business' in 'show business' is underlined, and there are campaigns, and it's all part of getting people in to see the movies.

Writers say many true things about their own experiences with publicity and promotion.

Commercials capture your attention, that's all.

You need to make certain decisions to expand your market.

Definitely, starting my own brand would be really exciting.

I've always been really involved in figuring out who my audience is and how to reach them.

We do have our finger on the pulse of the marketplace, if for no other reasons than having all these live events and listening to our audience all the time.

So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.

There's no trend lines that work in entertainment. You can break any trend line by offering value that we as consumers of content want.

In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our biggest challenge is creating content and creating services. Excite people. We were fortunate we were able to do that with the Wii.

The first challenge that every writer or creator of material faces is getting through the crowd so that the person you're trying to sell it to hears the pitch and is able to respond to it.

Promotion is absolutely essential in the movie business.

You can't think of a franchise from day one. It starts with the audience accepting the idea.

When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.

You've got the movie, distribution, and marketing. All are equally important, so educate yourself on how to do the best you can at each of them.

If you don't have a basic spend on marketing, there is no point releasing the film in theatres.

When you make a film you make a film. You don't think about how it will be marketed.

As a creator, I want my content to be where people can watch it.

I think anytime you have an event for the first time ever, like a Super Bowl or WrestleMania or UFC, as the years go by, everything becomes more polished with promotion and bigger stars.

If the packaging is good - the actors, director and producer - then it will work, even if the product is not good.

I want to be visible to my fans.