Fedor Emelianenko Quotes

I know why the UFC runs the business the way they do. I know why Conor McGregor makes a base pay of $3 million. But I think I justify my pay with my skill set, and I've always been willing to promote my brand.

I spend all day replying to tweets and reblogging posts and sharing fan art. I think it's the most important thing I can possibly do, to stay involved in the community as a part of the community, not ahead of the community. I'm very much the same level of them in it.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

My name has become a brand - it could be make-up, clothing, perfume.

Obviously, CM Punk is a really big draw for the UFC. He's going to bring a lot of eyes to the UFC, and the better he does, the better it'll be for all MMA fighters as far as sponsorships and stuff.

WrestleMania's the accumulation of a lot of things. All the shareholders come in for all the meetings with the suits and everything.

The touring business is obviously critical to selling records, building fan bases, selling T-shirts, fulfilling sponsorship commitments.

At the end of the day, UFC is a business.

The thing I hate about mixed martial arts is that it's no longer a sport. It's a big-money business, and it's an entertainment industry.

Boxing is a business.

I'm not thinking of any other leagues. I'm really not. I'm thinking of what can I do to move Bellator forward. I'm thinking of what we need to fix, what fighters we should sign, where we can expand internationally.

I've told the UFC brass I want big fights: fights that are going to put money in their pockets and money in my pockets and staple me as one of the best of all-time.

People learn. If you market somebody, let's say GSP, a lot of people were saying he was doing boring fights because he was taking the guys down and controlling them, but he was winning, and he was the guy who selling the most.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

Look at my track record for showing up to fights. Look at my track record of finishing fights. Look at my track record of getting fight night bonuses. Ask yourself if you think that if the UFC decided to truly put marketing dollars behind me that they couldn't sell me or my fights.

Fighters no longer manage themselves: they have a whole team behind them. A fighter has a manager, an agent, a Hollywood agent - they got this and that. And on top of that, they've got their whole team of coaches.

I think the only person who will ever lose in a fight and still end up making a million dollars is Conor McGregor - that's just because of how his contract is structured or whatever.

We will invest more into China to make sure that our brand gets more known to Chinese customers.

The most important thing is the fact we have created this successful and sustainable Ford Motor Co. worldwide. I have no regrets.

I have learned a ton about inventory, co-packing, wholesaling, end caps. All these concepts are easy to breeze by in what I do for a living or assume that there is a marketing manager or specialist in one of our companies that handles that.

Obviously I'd love to see Demetrious Johnson, you know, 'Demetrious Johnson $500,000 payout baby,' absolutely.

We at Hoods Up aren't just about celebrities. I am a huge fan of a lot of artists and actors, although I don't feel it is necessary to put it on them to help sell the brand. It would an honor if anyone were to wear it, celebrity or not.

Any of my previous fights before the UFC and 'the Ultimate Fighter' were all main events and co-main events.

I know how to sell a fight.

I used to once believe that the script is the most important thing, but now I also believe that the kind of people you are working with also matters a lot, and moreso, to see how the film will be promoted.