Angela Ahrendts Quotes

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

We want to let you use a Mac, or Windows PC, or iPad, or Android, without having to think about any of the technical details.

What I'm concerned about is making sure that every single time somebody who grew up with us goes off to a different platform or a different device, we're going to be there with a Univision-branded product of some kind.

Our customers do not differentiate between channels, and now, neither will we.

The genre thing is overrated, and the platform decisions are overrated. It's what we see on 'Fortnite': so many of these gamers play on a variety of devices, so you can't say they're a mobile gamer or a console gamer. They're just a gamer.

Brand inside is more important than brand outside for sustained success.

We've been happy to be able to work with Sony and Microsoft to have the first game that honors everyone's purchases across iOS, Android, PC, Mac, and the console platforms.

In the touch-based mobile device era, folks need to think of ways to have a single technology stack married to the ability to create unique experiences for different devices.

The minute you can be predicted, as a brand, you've got a problem.

I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch.

Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.

When you lack cohesion, it becomes difficult to have a clear marketing strategy.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

What’s the best way to build a brand for the long term? In a word: culture.

I don't think anything I've done with Adidas has been shifted. It's been part of the Pusha T brand, has for sure been organic and natural.

Make the customer the hero of your brand's story.

Every moment in front of a customer is a gorgeous opportunity to live your values.

If your organization’s intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.

Stay true to your brand and true to your voice and audiences will respond to that authenticity with enthusiasm and passion.

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.

I think the key is that you come out with products which are embracing and true to the brand.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

The vision is that people should have the ultimate in convenience. Being able to get the things they care about on the appropriate device.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.