In the touch-based mobile device era, folks need to think of ways to have a single technology stack married to the ability to create unique experiences for different devices.
Now that digital lifestyle devices, tablets, wireless phones, and other Internet appliances are beginning to come of age, we need to worry about presenting our content to these devices so that it is optimized for their display capabilities.
If the Net becomes the center of the universe, which is what seems to be happening, then the dizzying array of machines that will be plugged into it will virtually guarantee that the specifics of which chip and which operating system you've got will be irrelevant.
It's a world where you're going to have a phone, a tablet, a computer - you don't have to choose. And so what's more important is how you seamlessly move between them all... It's not like this is a laptop person and that's a tablet person. It doesn't have to be that way.
You just have to adapt, and you have to realize where people are going to actually play their games. It used to just be Nintendo and PlayStation, and now it's all kind of devices. So you've got to learn to adapt what you know from the technology into those areas... I've been wanting to do a mobile game for a long time.
We fully recognized that our customers have a variety of devices. They're carrying all sorts of things. And we want to bring our world-class apps to those devices.
The vision is that people should have the ultimate in convenience. Being able to get the things they care about on the appropriate device.
The Kindle app runs on iPads, BlackBerry, and Android devices, so you can read your books wherever you want; with Apple, you're locked into Apple devices.
We want to let you use a Mac, or Windows PC, or iPad, or Android, without having to think about any of the technical details.
Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We're meeting our clients' audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.
Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app everywhere can be social whether it's on the web, or mobile, or other devices.
We're making it possible to publish a multiplayer, physically-simulated destructible-environment game that works on multiple devices and screen types, and can scale to 12,000 concurrent players.
Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.
With Caavo, you don't have to know the device name, the network name, the service name. Just which show you want to watch, regardless of whether it's live, recorded, downloaded or streaming.
The genre thing is overrated, and the platform decisions are overrated. It's what we see on 'Fortnite': so many of these gamers play on a variety of devices, so you can't say they're a mobile gamer or a console gamer. They're just a gamer.
The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
