Francisco Costa Quotes

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

I always imagined how cool it would be to be the face of a Gap campaign!

If anything, Calvin Klein is the iconic company in terms of fashion. They do have iconic images for their campaigns.

My name has become a brand - it could be make-up, clothing, perfume.

I'm definitely planning ahead for a brand that spans the universe - a Zac Posen universe.

I liked the fact DAKS was an unknown quantity. It's more like Gucci before Tom Ford got there. There's a lot you can do.

It's a habit of mine now, noticing labels, logos, shoes.

As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands.

With over 70 licensees, not sure if there is much left. Maybe oxygen? Ed Hardy is unique in that we have a broad range of products and something for everyone.

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

I think I was the first to show that a designer could be like a rock star, that people should love your fashion but also put your name together with your fashion.

I'm sure that everyone who goes into fashion always dreams of having a perfume, since it completes the brand and exposes it in a different way.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

People are looking more and more to Hollywood for fashion trends: who got dressed in what, and what was on the red carpet. Hollywood is becoming a big advertisement.

For me I'm a luxury brand trying to prove to people and the industry that it's not about being a TV celebrity in any which way, it's about being a designer and having a business and being successful at that.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Ann Demeulemeester is an adult brand now, with its own identity and legacy that is able to continue growing without me.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

I believe in emotional branding.

I do hope to increase what I do into a Brad Goreski brand.

Just look at all the awards shows now. It has turned into a catwalk. You have to be wearing a certain designer, a certain dress, and everyone's critiquing.

As great as it is, 'Vogue' won't change a designer's business. But if an unknown brand is worn by a certain person in a tabloid, it will be the biggest designer within a week.

I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.