Brand Diversification Quotes

The bottom line is that red carpet helps us broaden the appeal of the brand. Calvin Klein used to be about a very specific woman, but we've dressed so many different women at awards.

I would like to get a wider audience. With 'Tiger Zinda Hai' I reached out to Salman Khan's market, through 'Soorma' I can reach out to Diljit's fans. As an actor I want to have my own market too.

With Virgin, I've just loved creating things. And as a private company, I can get away with moving Virgin from records to airlines to train companies to space companies to whatever, without ever having to worry about analysts knocking the value of my stock.

With over 70 licensees, not sure if there is much left. Maybe oxygen? Ed Hardy is unique in that we have a broad range of products and something for everyone.

I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.

If 'Spectator Business' works, we will continue this brand extension strategy and look at everything from 'Spectator Arts' to 'Spectator Style and Travel' or 'Spectator Connoisseur.'

One of my business partners would remind me that no fashion line lasts forever, that we would hit the down curve eventually, and that we needed to look for new brands that complement the first one.

The freedom I give myself for the business is in deciding to take part in the Paris collections, but also having other retail strategies that are unlike anybody else's. Not necessarily going into malls, doing the business my own way - having different brands to cover different concepts, to be able to have the cash flow to carry on.

Part of the reason Loewe has diversified into so many other categories is because what we can't do any more is simply say, 'Here's more stuff you can buy.'