Michelle Phan Quotes

Big media companies have lots of money and content, but they have no way to tap into a good base of users.

There are 500 million people on Facebook, but what are they saying to each other? Not much.

It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there.

I flood the Internet with what I think is quality content. That's why I did things like giving out a song every 100,000 Twitter followers because I am just looking for ways to get my fans to hear all this music without over saturating things.

At first I'm sort of answering everything the way you're 'supposed to' answer, and I lost a bunch of followers... I was like, 'What the hell is this all about? What is Twitter supposed to be about? If you're not answering your fans, then what's the point?'

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

The most interesting comments, they don't come from people with Klout scores. They don't come from people with a history on our sites.

Content is often the reason users come to your site.

The most important thing is readers. I've got a huge Twitter following, but I don't really think it sells books; I don't think a huge Facebook following sells books - although these things aren't bad, of course.

Just because someone uses Twitter doesn't mean they shouldn't use WordPress, and vice versa.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.

None of my friends really have Twitter. They mainly all have Facebook. I have Facebook too, but I like Twitter more.

On my posts, I would tell people, 'If you like this, give it a share.' If you go online and look at my videos, you might see where I have 80,000 likes, but 525,000 shares. That's where you gain more people as followers coming in. It took me a second to learn it all, but now that I have, it's been a blessing and a curse.

You can have whatever platform you want, but without great content, you don't have anything.

For me it's all just one big online world. Everyone has a favorite social network, and some people like YouTube more than Facebook or Twitter. But I make sure that when I post a new YouTube video, I post it on Facebook, and I tweet about it.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

When people laugh at social media it's because they don't understand how much work is involved. It's like creating any kind of content.

I just keep fighting, and keep winning, and my engagement keeps going higher. I don't have to be that much on it, like other influencers. They have to be constantly on their TikTok game. I'll hop on TikTok, shoot a video once in a while, and I'll get 3 million views and gain 500,000 followers and I'm out for like 2 weeks.

It's not necessarily how many minutes you're on screen, it's the material you have. It's more important what it is you have to do than the amount of time you're there.

If Facebook is Lucky Charms, Instagram is just the marshmallows.

A question that often comes up at times of strategic transformation is, should you pursue a highly focused approach, betting everything on one strategic goal, or should you hedge? ... Mark Twain hit it on the head when he said, Put all of your eggs in one basket and WATCH THAT BASKET.

I don't Twitter. I can't even remember my password name. I have problems with electronics, so what I've done is hire a young man out of college, whose very fingers are the extension of computer keys, and he Twitters. He does the mechanics, but I very carefully modulate what is said and have used Twitter to publicize stuff, have conversations and instigate competition.

I very often think about doing things that I would want other artists to do. Like, if I'm a fan of whoever, I want to be treated a certain way. So I realized it came off almost elitist to ignore the whole world of Twitter and Facebook.

If I say something about David [Bowie], I get 1000 tweets, if I say something about my business just a few! The more personal, the better.