Richard Hayne Quotes

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

The keys to brand success are self-definition, transparency, authenticity and accountability.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

I believe in emotional branding.

AOL, I think, represented an opportunity for a few things. One is I'm a big believer in the AOL brand, and I think AOL as a brand has touched hundreds of millions of people around the world. Reigniting that brand is a very exciting challenge and a big opportunity.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

If you want to be a national brand, damn act like it.

Build a lifestyle around your brand, and the audience will follow.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.

If you tell your story well, it can help attract customers; it can help people understand your business better, and you are more approachable as a business and a company.

Brands don't just care about views. Brands care about their brand first.

You can't back-engineer a brand.

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.

One of my mentors schooled me on branding before it was a cliche term in the game.

We do have a lot of personal relationships with people who will come to our store or showroom.

Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.

We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.

It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.

The strength of brand loyalty begins with how your product makes people feel.