Sam Altman Quotes

Facebook has stitched together your social graph. The idea of an interest graph is to bring together everyone that has shared interests. If I can isolate the people who are into mountain biking in Marin, in one place, the ability to put ads against that is really high.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

Everyone knows how hard it can be to market to millennials.

The future of advertising is the Internet.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

Social media is an information channel; it's like radio or TV... In Cisco, we made a lot of money on public protocol. I think the social media model replicates that protocol.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.

There is no rivalry between Google and traditional advertising.

Social media marketers have already shown unusual savvy in executing campaigns in Brazil.

The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.

Yahoo!, over the years, had been the king of the banner ad.

I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.

Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.

With social media, one can target the audience and reach out to the segment in a very precise, cost-effective manner.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Twitter has revealed some monstrous information in Congress: we spent money on our ad campaigns. Just as all the usual media organizations in the world do.

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.

I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.