John DiMaggio Quotes

I know a lot of celebrities who are perfectly happy to put their name to something and then leave it at that because the money is good, but I need to have complete control over how something is going to look if my name is going to be attached to it.

These days, photographers have expensive contracts with actresses, but then the actresses have to have their names written in the column because nobody recognizes them. That's kind of strange.

Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.

We don't move on in the stunt unless it looks like a hit. So when I see it on TV, I'm generally satisfied that people are going to buy it.

I'm talking as a professional impresario. I'm not judging anybody at all.

In a lot of movies, especially big studio ones, they're not constructed in any other way than to get people to like them and then tell their friends. It's a product.

I never understood why anyone would do magazines. Like, why would someone put their face out there so much? It's because those people reading magazines will go see the movie, so you do it.

We have to be very careful about what we say out there to the masses in the entertainment industry because people are listening to every word, and they take it to heart.

What if Whitney was at her top, and we brought in a name like Whitney Houston, it would sell.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

When you're promoting a film it's really interesting trying to gauge what people think about it.

Most entertainment is trying to get you. It's tested, like toothpaste.

Disney definitely sets up a fan base for you.

You should not do everything in your power to make reviewers cranky before - right before they see your movie.

Bollywood marketing is larger-than-life. Honestly, it amuses me.

Balaji has always had great market presence, be it in film or television - everyone was talking about the titles, about what happened on the sets, even the most bizarre and outrageous things are out there to be judged by audiences who inevitably decide to come to the theatres to watch our film.

If the public doesn't receive what you say, people can start to build your brand for you.

You put it out there, you go film it, you go write it, you go record it... but the fans are the ones who decide it.

Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment.

While some entertainment executives understand the power of having someone else speak for you, most Hollywood publicists don't.

I believe in the power that a casting director has.

You need stars to create the buzz and bring audiences to the cinemas.

I will tell you that we're all human beings, and we all care about what people think of us. But in general, their outlook is, "We're not looking at opening night numbers. We're not looking at opening night box office. We want this to be part of the reason you come to our service."

Whoever writes a bad review, I put their name on a list, and they're going to get taken care of one day down the road. Otherwise, I don't let it bother me. The truth is, these are review-proof movies. The audiences are going to see it. My audience, our audience, isn't reading Esquire magazine to see if my movie is good or not. They just want to laugh, to be entertained, and lose themselves.

One of the things that's funniest about the entertainment industry and comedy is that people go 'Oh, you're great, but I don't know what to do with you.' The great thing about the Internet is that nobody has to figure out what to do with you. You can figure out what to do with you, and you can say, 'I made this thing, and I'm going to put it out, and now if people want to come see me and buy things from me they can.'