Kevin Plank Quotes

Free is not an alternative. My company did not turn a profit last year.

We expanded the brand to include a whole line of apparel and accessories, but we quickly learned that it was not good to have one channel of distribution.

Publishing magazines for yourself is not good business, man.

Apple has great marketing, among the best PR and marketing in the world.

I don't give interviews on Chanel because it is not useful for the Chanel business.

It doesn't even matter how successful a movie like 'Up' is: you'll never sell a lot of toy walkers. But that's the way we spread out the risk.

If you get out there and push and you really work your brand like a business you will be successful.

My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, 'Have you driven a Ford lately?'

Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover.

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

I think it's about being really smart about hitting the right consumer product spaces at the right time.

For Maersk Line, it is never great to compete with somebody who, by definition, can't go bankrupt.

When you get your name out there in Las Vegas and New York, that boosts your brand even more.

At the end of the day, it's a business about fighters and a business about people. This is our philosophy.

I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.

I did the commercials for Gillette during the World Series and at one point I had 27 different beer contracts.

I have my Icy brand, so one day when I do have the time I'll create my own fashion line.

We have a very close relationship with Google. We extend our offerings to all the markets that we expand into.

Leesa has been a partner of mine since I left the NFL and started doing this Internet business. They've been a company that has supported everything that I have going on.

I think I'm more traditional in how I do media. I want my brand to be about football.

I would like to work with brands I personally love, like Haider Ackermann, Chanel, or Off-White, to even newer brands like Rhude and A-Cold-Wall. It's easier and more organic when you know and love the brand already.

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.

We're social media-driven now, the social media team is huge in WWE. It really helps expand our brand.

I owned a few ladies' apparel brands, and one of my business partners is a very popular blogger in the U.S.

I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.