Ratan Tata Quotes

We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

Good marketing speaks to human beings - the way human beings understand and take in information.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

Other trades may fail. The agitator is always sure of his market.

If you can't sell to 1 in 1000, why market to a million?

First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichéd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.

There's no abhorrence about wearing M&S. We just haven't been delighting the girls.

Ninety percent of the success of any product or service is its promotion and marketing.

It's always hard when you make a movie that's fundamentally about kids for adults. How do you make people aware of who the adult cast is without making them feel that the adults are the center of it? You don't want to make it misleading, but at the same time you want to make it appealing.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

When I was on the big labels, I never calculated what would make me sell more records. I just did what I did -no different than when I wrote songs for myself in high-school.

If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.

Deepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

Tell me what's wrong with this idea: If you're selling to somebody, find someone like that person to sell to them. If you're trying to reach swing voters, if you're trying to reach people on the fence, if you're trying to reach Republicans who are unsure about this candidate... get people who switched! Get people who are registered Republicans. Get people who were George Bush voters who can't bring themselves to do it again. Talk to them, get them to explain what their reasons are, and show them to people. What's wrong with this idea?!

If you made a movie that no man in the world went near, but every woman in the world went to, you'd have the highest grossing movie of all time. You'd make trillions of dollars. But I don't want to make movies that are just for the ladies. I don't want to ghettoize any audience that way.

If you can tune into the fantasy life of an 11-year-old girl, you can make a fortune in this business.

I get so sick of people asking: "What's your demographic?" Or: "Oh we've got to aim this at..." No, you have to aim it at you. You do the thing you would love... make the thing you would love and be proud of. There's enough people in the world that, if you do that and do it well as a single vision, they'll go: "That's my favourite thing ever!"

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.

Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it may lead to big opening grosses, a lot of pictures that are a little different and don't fit so neatly into either a niche market or a high-concept marketing approach can get lost in the shuffle. That's one unfortunate thing.

To gain paying customers you'll need to focus on attracting the right followers, and not just on attracting the most. Communicate often with useful information to increase your value, and focus on pitching your product in a genuine way. Make sure you have a professional web presence, and with any luck, you should start noticing your efforts pay off.