Alber Elbaz Quotes

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

What I'm looking for is a self-promoting film; a movie which immediately gets people's imagination is something I can promote - a project which writes its own publicity.

A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.

When the Mac ad campaign was in full swing, I quickened my pace as I went past certain bus stops. My wife told me that she loyally took a piece of chewing gum off my nose once.

Evolve is an amazing promotion.

Businesses are beginning to really understand that they can market to passions on Instagram. They can leverage the creative canvas that we offer on Instagram and combine that with really good targeting to put the right story in front of the right person at the right time for an audience that is active and receptive to discovery.

If you game Facebook and Google in the right way, then you can achieve a mass audience.

There was a time when using TV to sell albums was frowned upon.

For me, 'Diamond Necklace' is a commercial attempt, as it has songs and glamour.

When I realized that I can invest in my own marketing and do exactly what I think needs to be done - well, then it just feels like, what is the benefit of having a publisher?

I think that the campaign that Fox Searchlight has thrown for 'Sound of My Voice' honors the film's roots and the film's integrity, and I don't think it overwhelms the film at all.

I'm an entertainer. Puma knows entertainers and the way we move.

I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.