Rachel Sklar Quotes

There's no special technological wizardry involved in what Groupon does.

We also never undercut representatives' prices. A representative will always be able to sell the discounts in our core business, which are not offered at retail. So it's never more advantageous to buy there.

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

The popularity of Groupon has almost rendered the group-buying element of it obsolete, because we're able to deliver so many customers that the merchants are very happy with even the smallest number that we can provide.

People say, 'Dream big!' - but you have to think about the logistics. It's not just coming up with a great idea; it's how you can sell or market or promote that great idea.

One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance to 'name your own price' for a variety of products, including airline tickets.

Groupon looked like a very high valuation, but any investment in a great company at any stage is almost always a good investment.

I do look at 'Modelland' as a franchise.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

Everything I write is designed to be milked to the last drop of revenue.

I am convinced that if you serve great value, people will come to you.

These big-package releases. There should be a cute name for them.

I've done a pretty good job of hitting 18-34-year-old males, and not such a good job of reaching kids. Disney has done a great job of reaching kids, but maybe not the 18-34-year-olds. I figure I can learn a lot from Disney, and maybe, I don't know, they can learn a lot from me.

All my money was made doing the dates and selling products when I was out there on the road.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Books are my art. The movie is someone else's art. But it's great marketing for books.

A lot of what Groupon is generating is demand for something people didn't know they wanted.

I think the big thing about Groupon is just people had never seen anything grow quite so fast.

Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.

The U.S. has done a great job improving productivity. We're making a lot more steel in Dearborn with fewer people. The unions have accepted much better work rules.

UPS stands as an example of a company that's already doing great things.

I think it's great to be a part of a franchise that is successful. Any franchise is successful because it's a continuation and people have seen it.

Dinosaurs was a cool idea, but we just couldn't find a way to make it really fun. We've got a bunch of great game ideas that we want to bring to life over the next several years.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.