Gillian Tans Quotes

We want to serve the customer as they want to be served.

If the store were your own business, you'd escort the customer to a product's location in the store and refer to the customer by name.

A core focus of our effort is based on the recognition that our customers have varying needs, and one of their most important needs is to have choice.

It's really important we stay in touch with our customers and try to, over time, have more packages and flexibility than perhaps we have historically offered. And that's part of that tension that is healthy that is going on in the marketplace.

I like regular meals and restaurants that will adapt things to your taste. Not a place where they roll their eyes if you want the sauce on the side.

The way in which you accomplish your goals and help your customers needs to be very flexible depending upon how those customers are reacting in real time.

The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you want to build a big business, and you want to be meaningful to a big, broad group of customers, you need to think about how you're going to meet them in the various places where they might expect to see you.

You pick what your customers want, not what your entrenched business model may require you to do.

It's the human approach to customers that I want to bring back.

Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.

Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

Look after the customer and the business will take care of itself

Determine what your customers need, and work backwards.

The customer is an object to be manipulated, not a concrete person whose aims the businessman is interested to satisfy.

Serving our end users is at the heart of what we do and remains our number one priority.

The secret of successful retailing is to give your customers what they want

Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and you're tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.

The moral is that it is necssary to innovate, to predict the needs of the customers, and give him more. He that innovates and is lucky will take the market.

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

Successful organizations have one common central focus: Customers.

Focus on something the customer wants, and then deliver it.

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.