Roy H. Williams Quotes

You can tell the ideals of a nation by its advertising.

You can tell the values of a nation by its advertisements

During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

People love advertising in particular but they hate advertising in general.

Mass demand has been created almost entirely through the development of advertising.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

Advertisements contain the only truths to be relied on in a newspaper.

When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.

I try to maintain a high level of coolness. Which means I've gotta look at lot of magazines. I've gotta look at a lot of ads to see what people want to wear.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Dealing with ads is depressing. You don't make anyone's life better by making advertisements work better.

Advertising reflects the mores of society, but it does not influence them.

I do not regard advertising as entertainment or an art form, but as a medium of information.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

When I first drove my car down Sunset Strip, I nearly crashed my car gazing at the monolithic ads of various celebrities. They are bigger than King Kong, and more frightening.

It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

Advertising generally works to reinforce consumer trends rather than to initiate them.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

There is a set of emotions around money and new technology and advertising and that sort of thing, and there is this kind of changing, transforming way we go through the world happening. The lyrical eye, the perspective of poetry, can get to something like this when other forms of writing can't.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

Advertising's always been a considerable pressure on publishers.