Rebecca Pidgeon Quotes

I do not read advertisements. I would spend all of my time wanting things.

Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick, the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

When I see a billboard that literally just has five names, and they're all A-listers, I'm just like, What is that bringing to the world that's new?

I don't like ads: I'm too susceptible. I find myself in the supermarket buying Ronseal, and I don't even have a shed.

Wonderful, I like cars, too, I like all the great things you can buy in a department store. But when you have to buy them in order to stay unaware, comatose, then the price you pay is too high.

We're consumers. We are by-products of a lifestyle obsession. Murder, crime, poverty, these things don't concern me. What concerns me are celebrity magazines, television with 500 channels, some guy's name on my underwear. Rogaine, Viagra, Olestra...

I'm not a huge spender. Sometimes when you pay a lot, you're paying for the company's advertising. It feels ridiculous to pay for a name.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

Shouldn't you be looking at other cars? You know, car shopping usually involves ... shopping." "I don't shop very well", Grace said. "I just see what I need and get it.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

No, I most certainly do not think advertising people are wonderful. I think they are horrible, and the worst menace to mankind, next to war; perhaps ahead of war. They stand for the material viewpoint, for the importance of possessions, of desire, of envy, of greed. And war comes from these things.

Advertising has annihilated the power of the most powerful adjectives.

Arnie has more people watching him park the car than we do out on the course.

We create a product nobody needs but people want. You spend more for what you really want; some boring things you need: an ugly old car can wait, but if you have a new fashion item it cannot wait.

Remember when you were considered an environmentalist when you didn't throw junk out the car window? I sure do miss that simpler, happier time.

I knew a dude whose entire check was going to his car. He didn't care. This is back when the Mustang 5.0 came out in, like, '82. Between paying the note and insurance, I think he had like $40 left. A lot of people knew people because of their car, and not them.

Because of these new car models there is suddenly on the streets of Delhi a new intolerance by the motorists for both the cows and the cyclists. So for the first time the sacred cow in India, which used to be such a wonderful speed-breaker, is now seen as a nuisance. For the first time, I’ve seen cows being hit and hurt. These guys just go right past, and if the cow is sitting on the road, they don’t care. We can’t afford to have a sacred car rather than a sacred cow.

The more advertising I see, the less I want to buy.

Advertising is like learning - a little is a dangerous thing.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

The beautiful thing about driving was that it stole just enough of his attention - car parked on the side, maybe a cop, slow to speed limit, time to pass this sixteen-wheeler, turn signal, check rearview, crane neck to check blind spot and yes, okay, left lane.

The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."

The point of advertising is to destroy markets.