Rem Koolhaas Quotes

Mass demand has been created almost entirely through the development of advertising.

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

I feel like there's so many places to shop today that just feel like an Excel spreadsheet put between four walls.

You can tell the values of a nation by its advertisements

Every corner of the public psyche is canvassed by some of the most talented citizens to see if the desire for some merchandisable product can be cultivated.

I am a connoisseur of products. I check out everything, I try everything.

The world of extreme sports is also one of big business. Kids might think that snowboarding is the ultimate freedom, but this freedom is being marketed to them by commercial sponsors.

Advertising has done more to cause the social unrest of the 20th century than any other single factor.

Advertising is a wonderful lubricant for business, if it's used properly.

When shopping was still connected to the street it was also an intensification and articulation of the street. Now it has become utterly independent - contained, controlled, surveyed.

The most common trouble with advertising is that it tries too hard to impress people.

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.

I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok.

Buy, buy, buy, buy! They want to grab you and trap you and turn you into little Elizabeth Hurleys.

I try to maintain a high level of coolness. Which means I've gotta look at lot of magazines. I've gotta look at a lot of ads to see what people want to wear.

There are two kinds of artists left: those who endorse Pepsi and those who simply won't.

L'Oreal's slogan 'because you're worth it' has come to epitomise banal narcissism of early 21st century capitalism; easy indulgence and effortless self-love all available at a flick of the credit card.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

The culture industry not so much adapts to the reactions of its customers as it counterfeits them.

Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.'

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

People don't like to be sold, but they love to buy.

Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.