Shawn Amos Quotes

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

I think what AEW has done on social media is impressive. I think the amount of interest they've garnered is impressive.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

It seems like Weezer has gotten better and better at getting attention for everything besides our music. Part of that is just the nature of our culture now - you really have to scream to get some attention, so people even know you have a record out that they might want to listen to.

I don't think Yahoo can be Facebook tomorrow, and don't think Yahoo wants to be Facebook.

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

I've heard people on panels say, 'You must have a Web site. You need to tweet. Repeat the title of your book constantly,' and I just want to say, 'Shut up. Everything you're saying is wrong.' People will know instantly if your only motivation for tweeting is to sell books.

I started tweeting with the first film I directed. I found it the best way to promote it and to connect to the audience, and since then, it's been very helpful.

With social media, if you have a viral video people can like what you do and it's homegrown and very organic.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

When you're trying to bust through the noise on social media, you do have to be overt and loud.

I believe that in today's media landscape, we can create and distribute content on multiple platforms while remaining fresh and relevant.

Instagram is a place for businesses to build their business.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

I use trolling tactics to build my brand.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.

Although my values and my morals are old-school, you have to kind of key into the landscape of social media and how the world is progressing. I'd be a fool to sit there and go, 'Yeah, let's use the telephone to telemarket myself'... Social media is something that I definitely have to tap into, to another demographic.

I feel like more and more advertisers are coming to YouTubers.