Simon Sinek Quotes

In industries where a lot of competitors are selling the same product - mangoes, gasoline, DVD players - price is the easiest way to distinguish yourself. The hope is that if you cut prices enough you can increase your market share, and even your profits. But this works only if your competitors won't, or can't, follow suit.

I think in just about any business the low cost competitor is always going to have an advantage.

If somebody can offer value at a cheaper price, they should. But that also means Uber should, too.

When I started at Bloomingdale's as a buyer, Alexander's was a discounter across the street, and every time Alexander's had something that we had at Bloomingdale's, we'd have to meet price. I didn't really want to be in a business where I had no control over my inventory, the value of my inventory.

People were desperately trying to fill their seats for the summer. And so prices are really low right now. And so they are kept from raising prices to make up for that difference.

Fairly or not, Western consumers associate Chinese products primarily with 'low price.'

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and create a market of our own.

Competing at full price is the way we like to do business, but we cannot ignore the promotional environment.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.

I know the price of lettuce. You need to understand price and value. You buy the best lettuce you can at the best price you can.

Repetition makes reputation and reputation makes customers.

Things that price at $4.99 sell very differently than things that price at $5.

We have a relationship with our customer, and that relationship translates into sales.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

I am convinced that if you serve great value, people will come to you.

Competition is the final price determinant and competitive prices may result in profits which force you to accept a rate of return less than you hoped for, or for that matter to accept temporary losses.

The battle of competition is fought by the cheapening of commodities

With competition, prices tend to be uniform; with monopoly, prices are uniformly high.

Competition is good for consumers. It provides more choices at better prices.

I think any company should compete on the quality of their products, their prices, the novelty they can produce, their services, because that would be fair competition.

I believe in the principle that if you have more competition, it will drive down the prices.