Nirmalya Kumar Quotes

I think in just about any business the low cost competitor is always going to have an advantage.

Things that price at $4.99 sell very differently than things that price at $5.

In industries where a lot of competitors are selling the same product - mangoes, gasoline, DVD players - price is the easiest way to distinguish yourself. The hope is that if you cut prices enough you can increase your market share, and even your profits. But this works only if your competitors won't, or can't, follow suit.

Anyone can sell product by dropping their prices, but it does not breed loyalty.

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

When I started at Bloomingdale's as a buyer, Alexander's was a discounter across the street, and every time Alexander's had something that we had at Bloomingdale's, we'd have to meet price. I didn't really want to be in a business where I had no control over my inventory, the value of my inventory.

Competing at full price is the way we like to do business, but we cannot ignore the promotional environment.

The creams I use are not expensive. Nivea is just as good. Why waste a fortune?

It's the old adage: You can make a pizza so cheap, nobody will eat it. You can make an airline so cheap, nobody will fly it.

I know the price of lettuce. You need to understand price and value. You buy the best lettuce you can at the best price you can.

When we cut the price for bananas by 1 ruble, we sell 100 tons a day more... There are people who live within their budget.

The intriguing aspect of food charges on airlines is that they create the perfect laboratory for any economist who wishes to study the question of how to price a good that possesses, by universal consensus, absolutely no objective value.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

The battle of competition is fought by the cheapening of commodities

Competition is good for consumers. It provides more choices at better prices.

There's always a fine line between 'What is the market going to bear?' and, 'By the way, I've got 2,000 unsold seats.'

When you have more competition, you have better products and lower prices.

There is no victory at bargain basement prices.

I'm not one of those people who hates Amazon because they're big. Why pay a third more for the same thing?

America is the country where you can buy a lifetime supply of aspirin For one dollar and use it up in two weeks.

For every $10 you reduce the price of the smartphone, 100 million more people will buy them.

I priced my books at what I would want to spend on an electronic book.

When I entered the market, I was rejected because the elite say that you have to sell things at a certain price point. My position was that the consumer is smarter than that. Who cares if it's $200, not $2,000?

My instinct is to assume that we consumers are an inconsistent bunch. We like competition if it delivers low prices, but grumble if it delivers the bad news that prices need to go up.

It's easy to just go out and buy a $200 piece of clothing. The real challenge is finding it for half that.