Gordon Bethune Quotes

The one thing I am very strict about is that I don't like spending a lot of money on movies because the more money you spend, I think the worse that they get.

I priced my books at what I would want to spend on an electronic book.

I know the price of lettuce. You need to understand price and value. You buy the best lettuce you can at the best price you can.

I think that a lot of companies are still amazingly price sensitive.

Everything I do in life is framed through the view of a businessman. That's my instinct. If I go into a pharmacy to buy shaving cream, then I'm going to look for the best deal on shaving cream.

Fairly or not, Western consumers associate Chinese products primarily with 'low price.'

Businesses are going to innovate in how they bring prices down so people can shop the way they want.

It's not that I don't believe in creativity and innovation and new ideas, and the creativity that comes with fashion, which I really respect. But one of my biggest concerns is just how cheap we expect everything to be.

I really don't want the best people at the highest cost.

Just because something is less expensive shouldn't mean it is less well designed.

I'm not a huge spender. Sometimes when you pay a lot, you're paying for the company's advertising. It feels ridiculous to pay for a name.

I have always noticed that a man who gives the most for the money, gets the most business.

One of the things that has happened with technology is that it can only be helpful if it is useful, of course, but it can only be helpful too if it's accessible, and it can only be helpful if it's affordable.

You don't want to negotiate the price of simple things you buy every day.

Necessity never made a good bargain.

In a sense, there is no such thing as a bargain in computing. Models which are popular sell for the price they are supposed to fetch for the best part of their product cycle.

Cheapness is a great virtue.

The intriguing aspect of food charges on airlines is that they create the perfect laboratory for any economist who wishes to study the question of how to price a good that possesses, by universal consensus, absolutely no objective value.

Can we please agree that in the real world, corporations exist for one purpose and one purpose only - to make as much money as possible, which means cutting costs as much as possible?

As long as gas is cheaper than bottled water, we can't be in a position of dictating to the consumer what to buy.

You might think of consumption as a fairly passive activity, but buying new products and services is actually pretty risky, at least if you value your time and money.

The lower the cost of the film, the more you can experiment.

We measure our enjoyments by the sum expended.

It simply is not cost affective to cover stories from independent sources.

That which costs little is less valued.